Terms of Service

1. Agreement

These terms govern your use of the websites, reporting pages and tools operated by Coldform, a performance marketing service run by Hamza Aly, based in Egypt (“Coldform”, “we”, “us”). By using them, you agree to them. If you do not, do not use the service.

Commercial terms — scope of work, fees and payment schedule — are agreed separately in writing with each client. Where those written terms and this page conflict, the written agreement with the client governs.

2. What the service is

Coldform plans and runs paid advertising and growth campaigns for e-commerce brands, and provides reporting on that work. This site hosts client-facing reporting: a page per brand showing the creative that ran on their account and what it returned.

3. Eligibility

The service is for businesses and the people authorised to act for them. By using it you confirm you have the authority to grant us access to the accounts you connect, and that doing so does not breach any agreement you are party to.

4. Account access and connected platforms

Our work requires access to third-party platforms — including TikTok, Meta and Shopify — granted through each platform’s official authorisation flow. You may revoke that access at any time, directly from the platform.

Your use of those platforms remains governed by their own terms and policies. We operate within them, and nothing here overrides them. We are not responsible for a platform changing its rules, restricting an account, rejecting an ad, or interrupting its API.

5. Acceptable use

You agree not to:

• Attempt to access parts of the service you have not been given access to.
• Share reporting links with parties the client has not authorised to see them.
• Copy, scrape, resell or redistribute the contents of a reporting page.
• Interfere with the service, or attempt to disrupt or overload it.
• Use the service for anything unlawful, or to advertise anything unlawful.

6. Confidentiality

Client data — revenue, margins, ad spend, creative and performance — is treated as confidential. We do not disclose a client’s figures to another client or to any third party without permission. Where results are referenced publicly as case studies, they are anonymised unless the client has explicitly agreed to be named.

7. Intellectual property

You keep ownership of your brand assets, products, trademarks and any material you supply to us. We keep ownership of this site, its underlying software, and our own methods, templates and frameworks. Advertising creative produced for a client under a signed engagement belongs to that client on the terms of that engagement.

8. No guarantee of results

Advertising performance depends on factors outside our control — product, pricing, stock, fulfilment, market conditions and platform behaviour among them. Nothing on this site, and no figure in any report, is a promise or projection of the results you will achieve. Historical performance is reported as what happened on a specific account in a specific period. It is not a forecast.

9. Accuracy of reporting

Reporting figures are pulled from the advertising and commerce platforms themselves. Those platforms restate, re-attribute and correct their own numbers over time, and figures may shift after publication. We report what the source returns at the time of the pull.

10. Availability

The service is provided as is. We do not guarantee uninterrupted availability, and we may change, suspend or discontinue any part of it. We rely on third-party infrastructure and are not liable for outages originating there.

11. Limitation of liability

To the fullest extent permitted by law, Coldform is not liable for indirect, incidental or consequential loss, including lost profits, lost revenue or lost data, arising from use of the service. Our total liability for any claim is limited to the fees paid to us for the work giving rise to it in the three months before the claim.

Nothing here excludes liability that cannot lawfully be excluded.

12. Termination

Either party may end an engagement on the terms of the written agreement between them. We may suspend or withdraw access to this site at any time, particularly where these terms have been breached. On termination, access to reporting pages ends and data is handled as described in the Privacy Policy.

13. Changes to these terms

We may update these terms. The date at the top of this page shows when they last changed, and continued use after a change means you accept it. Material changes will be communicated directly to active clients.

14. Governing law

These terms are governed by the laws of the Arab Republic of Egypt, and disputes fall to the Egyptian courts.

15. Contact